First, we gathered a range of products we liked, and then asked whether each thing solved a problem our riders really have. We pared down.

Then we looked at accessibility. Did we have things that were affordable for the full gamut of riders we serve? We added some things back in.

Then we applied our decades of experience.

We cast a critical eye on our inventory, pared down again, and now we have an offering we’re proud of, made by people we like, that we are committed to supporting for the long haul.